Case Study: Content Aggregation Services

The Client
A leading B2C company in the UK running over 10 comparison shopping portals for the US and European consumers.

The Business Problem
  • Constant, on-going updated data to be presented to consumers; Data update frequency of less than 4 months
  • Limited or close-to-zero resources available for business development and website promotion activities, as this task consumes most of the time.
  • Routine work, but had to be of "top" quality
 
Netramind's Solution
  • Netramind presented 2 resources for a pilot
  • Pilot executed successfully; Client started migrating more and more work
  • Quality procedures were put in place
  • Team of 12 is actively managing the entire portfolio of websites, allowing the client to use its local resources for more productive and critical tasks.
 
Benefits to our client
  • Client could outsource entire "back office" work, thus allowing its resources to be dedicated to more critical tasks such as Business Development activities
  • Client could scale the team easily once Netramind demonstrated the quality and timely deliveries. Client had the advantage of not having to outsource all at a time, taking a big risk, but increasing the quantum of work gradually and in a controlled manner.
  • Client did not have to train any content developer - there was a "Zero" learning curve
  • Client could get the content developers within 7 days of request, hence no delays in any project execution was experienced
Your Online Marketing ROI
- Lead Generation
- Brand Awareness
Natural Search Optimization
- Web Design/Applications
- Website Evaluation
- Keyword Search
- Meta Tags Optimization
- Copywriting
- Internal Link Strategy
- Link Popularity
- Web Analytics
Paid Search Management
- Keyword Selection
- Bid Management
- ROI Analysis
Case Studies
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