Meta Tags Optimization services utilize techniques for optimizing your web page based on the Keyword Search conducted for a particular web site or a web page. Meta tags are information contained in the "HEAD" section of a web page. Some of the most commonly used tags are Title, Keyword and Description. Information contained only in the Title tag is seen by the visitor of that page.
In our Search Engine Optimization services process, this is one of the first things we take over after the Keyword Research step. Here are some general Meta Optimization techniques that you may use for optimizing your web page:
- Include targeted keywords specific to a page
- Do not shower your tags with keywords, use once only as much as possible
- Do not use company names (unless you are a brand like COKE) -- If you have to use your company name, use it more towards the end.
- Keep tags unique for each page.
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Optimization the common Meta Tags
Meta optimization services would look at the following tags as a minimum. We have just listed a few points we look at while optimizing these tags. |
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- Title meta tag
- This is a very important tag
- Avoid company name in title, if it must be there then put it after target keywords. Only use company name if the company name is one of the target keywords.
- Do not use keyword more than once in the title tag
- 8-15 words preferred
- Description meta tag
- Consistently used by search engines.
- Typically carries less weight than title tag, body text, anchor text
- 150-200 characters maximum written in sentences and phrases. Eliminate "filler" words.
- Keywords meta tag
- Useful because tells engine what keywords you might be valuable for - implication: include misspellings and variants
- Do not put keyword in more than once
- Use commas to separate keywords
- Robots meta tag
- Specifies which pages/directories (if any) spiders should not attempt to crawl
- Refresh meta tag
- The meta tag refresh attribute instructs a browser to load a different web page (or a page with updated information) after a specified period of time.
- Try to avoid if possible.
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