"Because they have more data, Google can train their algorithms (the mathematical formulas computers run to come up with the results to search queries, among other things) better than any of their competitors," says Ani Kortikar, CEO of search marketing firm Netramind.
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Moderating a panel on Internet Advertising - March 9th 6PM @ Silicon Valley Bank, Santa Clara, CA
My panelists will be:
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Ani Kortikar, CEO of SEM company Netramind Technologies Pvt. Ltd., says that while search engines may require businesses to employ certain tactics to show up in search results, the tactics should be used to support good content rather than simply to drive traffic.
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"It would be a good start from Microsoft's perspective because it would give it a much broader reach for rich media and a way to get more into the business," says Ani Kortikar, the CEO of search marketing firm Netramind. "And if you're Microsoft, you don't only want to go after Google in text advertising, which is [Google's] strong point."
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Ani Kortikar from Netramind was up next. His first slide says "Patentology" and predicting futures. He explains that people look at alternative methods of predicting the future. He says when he looked at a lot of the patents, search engines are going through 4 stages of quality control.
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Ani Kortikar of Netramind will then do a compare and contrast of what various patents show and how marketers might make use of the information
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Caught up with Ani Kortikar of NetraMind. Nice to see their company growing at a healthy clip. They have a gang with heavy analytics background combined with a very responsive business front-end (Ani) that makes them a good custom design, analysis, and management house.
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Ani is founder and CEO of Netramind. Netramind empowers companies to scale their businesses profitably by using disciplined search marketing techniques. Ani has been in professional services field for last 16 years.
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Patrick's session, entitled "Planning and Executing Search Engine Marketing Projects," is on Monday, November 6 from 2:30 to 3:30 pm. The session will feature four SEM experts, Christina Howe from Avid Technology, Inc., Ani Kortikar from Netramind, Barbara Coll from WebMama, and Rob Garner from iCrossing.
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