PPC Bid management is a real time process.
Hence, constant monitoring and tweaking of your bids
may be required to keep you in the desired position
at the least possible cost.
If you need good and relevant response it is important to be ranked in the top two to five positions. It is also a good idea to keep track of the distribution, i.e. which pay per click search engines your ad's are being served and they are at what positions.
On a case by case basis, we combine a manual process with the convenience of software tools to monitor bid positions for your keywords at a predetermined frequency. We adjust the bid according to agreed upon business rules to keep your campaign within budget, while maintaining the desired position.
Check out our PPC Keyword Analysis and PPC ROI tracking process. |
